The role
A content team's output, without the headcount
Writing is the visible part of the job and the smallest part of the time. The rest is deciding what to write, checking it is worth writing, keeping the brand consistent and getting it live. DraftRank runs that whole sequence for every site you connect.
It does the parts before the writing
It reads your site to build a brand profile, researches your niche, and proposes topics ranked by estimated reach — so nothing starts from a blank brief.
It briefs itself
No keyword to supply, no outline to write, no tone document to maintain. The brand profile it built from your site carries voice and subject matter into every draft.
Nothing ships unreviewed
Every draft gets a 0–100 SEO score with the specific issues listed. Set a minimum score and anything under it will not publish.
Scale by cadence, not by hiring
Publishing twice a week instead of once is a setting. Business plans carry unlimited sites, so agencies and multi-brand owners run a separate loop per property.
Specifications
- Covers
- Research → publish
- Briefing needed
- None
- Quality gate
- SEO score 0–100
- Sites
- Unlimited on Business
How the product can be configured — not customer performance data.
Questions
Does this replace a writer?
It covers the end-to-end pipeline a content role runs, which is why teams without one use it to publish at all. Teams that do have writers generally point it at the volume work and hand their writer a finished, scored draft to edit — that is a faster starting point than a blank page, not a redundancy notice.
Can writers and SEO specialists use it themselves?
That is one of the most common uses. The research, topic ranking and scoring are the slow parts of their week, and the draft is a starting point they edit rather than a final answer. Agencies run one loop per client for the same reason.
How much control do I keep?
As much as you want. Approve every topic before writing, approve every draft before publishing, set a minimum SEO score, or hand the whole loop over and review what shipped.
Will everything sound the same?
The brand profile is per site, so each connected property writes in its own voice and subject matter. Ideas are also checked against what you have already published so the loop does not repeat itself.